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Building an Efficient About Us Page for Your Brand
So you've decided to start building your e-business. Great! The only bad news is that, since this is a service we're talking about, we need to spend a bit more time on it to make sure it's a success. However, by following some simple rules, it's possible to ensure your e-business has a great "About Us" page, which visitors will appreciate and remember when they see it again. The good news? It's perfectly possible to do.
In truth, there are really only a few key things to remember when designing your About Us page. First of all, it's important to clearly communicate to visitors the brand's core values. Remember, a visitor is not interested in learning about your brand's strategy planning - they want to know why you're making the effort to go into business with them. Therefore, it's crucial to build up a core philosophy that guides everything else - marketing, research, manufacturing, distribution, etc. No matter what business you're in, if you haven't explicitly stated your core values, no visitor is likely to do so. This is how about does "About Us", as well as "Contact Us" - make sure they're clear, easy to understand, and easy to incorporate throughout your web pages.
And speaking of "About Us", you should also include a short, catchy mission statement on each About Us page. The mission statement will let visitors know who you are, what you do, and what you have to offer them. The last thing you want is to leave visitors hanging without a reason to read more. Remember, visitors aren't going to remember your mission statement in the future, but they will remember what it's like to interact with your brand.
So you've decided to start building your e-business. Great! The only bad news is that, since this is a service we're talking about, we need to spend a bit more time on it to make sure it's a success. However, by following some simple rules, it's possible to ensure your e-business has a great "About Us" page, which visitors will appreciate and remember when they see it again. The good news? It's perfectly possible to do.
In truth, there are really only a few key things to remember when designing your About Us page. First of all, it's important to clearly communicate to visitors the brand's core values. Remember, a visitor is not interested in learning about your brand's strategy planning - they want to know why you're making the effort to go into business with them. Therefore, it's crucial to build up a core philosophy that guides everything else - marketing, research, manufacturing, distribution, etc. No matter what business you're in, if you haven't explicitly stated your core values, no visitor is likely to do so. This is how about does "About Us", as well as "Contact Us" - make sure they're clear, easy to understand, and easy to incorporate throughout your web pages.
And speaking of "About Us", you should also include a short, catchy mission statement on each About Us page. The mission statement will let visitors know who you are, what you do, and what you have to offer them. The last thing you want is to leave visitors hanging without a reason to read more. Remember, visitors aren't going to remember your mission statement in the future, but they will remember what it's like to interact with your brand.