Contact Us.First, if you want people to really stop and read your About Us page, you need to use it to talk about the products or services you offer. Many online visitors won't even click past the first paragraph of your About Us page unless they are interested in what your business has to offer. It can be tempting to fill your About Us page with sales pitches, but don't do this! Instead, give your About Us page a little context: What were you doing at the time of writing the article, what was the theme of your trip and what are some of the key points you hope to accomplish by providing the content you wrote? This helps to ensure that people who are reading your article will truly care about what you're offering.
Second, you should give your audience an idea of how much you plan on selling your product or service. For example, did you research what your target market would like to see when reading your About Us page? If you didn't, try looking at your web site's Google analytics and seeing what keywords (search terms) are most popular with visitors to your About Us page. Be sure to use these words prominently in your About Us page content, as well as on the background of your header and banner, and on all of your other promotional material. |
Muse Technologies
123 Main St. Suite 100
San Francisco, CA 93106
123 Main St. Suite 100
San Francisco, CA 93106